Social Media Content Creation & Curation
to be built out: INSERT COPY, VISUALS, SCOPE OF WORK, PHOTO CREDITS
Very few companies are better than NBC Sports at making their advertising partners part of the brand experience. NBC Sports builds customer experiences into all their high-profile event strategies. For advertising partners, dining and watching competitive tennis matches or thoroughbred horse races from NBC’s hospitality tents is a memorable experience. Who could not feel good about the brand behind these events!
WIMBLEDON CHAMPIONSHIPS ON NBC SPORTS. With each turn of a page, my two-color invitation brings NBC’s partners closer and closer to Centre Court. By designing color-coded tickets for the fortnight’s festivities (three seatings/day), the entrance process for the network's many guests was streamlined.
BREEDERS' CUP ON NBC SPORTS.
NBC OLYMPIC SPONSORS PINS. In the Olympic world of Pin Collecting, pin-trading is commonplace. It got its start in 1896 at the first Games when athletes and officials were given cardboard discs to identify themselves. In turn, many traded their discs with competing athletes. To passionate pin collectors, a lapel pin is a connection to a place, a time, an event.
Unlike the numerous flat surfaced label pins, my die-struck, two-tone metal pin features a raised golden torch and embossed text. I also designed a 24K gold-plated, cloisonné pin featuring a Korean pagoda with intricate eaves. NBC’s Olympic Sponsor Pins are commemorative gifts uniquely designed for the network’s advertising partners.
NBC SPORTS OLYMPIC ANNOUNCEMENT. I concepted FIVE GOLD RINGS, an NBC Sports holiday card announcing NBC’s acquisition of the Olympic broadcasting rights; I also designed commemorative tee-shirts displaying Olympians’ international pride; and designed the in-flight menu featuring delicacies from previous Olympic venues. The meals featured BBQ ribs from St. Louis (1904) apple strudel from Munich (1972); and caviar blinis from Moscow (1980).
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SCOPE OF WORK: Brand Extension | B2B Experiential Marketing | Promotional Campaign | AUDIENCE: NBC Sports Marketing | B2B Partners + Sponsors | PERSONAL CONTRIBUTIONS: Concept + Design | Production Artist | On-press QA | ADDITIONAL SUPPORT: Marketing Director | Executive Design Director | Designer | Production Artist
Product Photos: Chris Grosse