Banks, Events & Call Centers | Signage Systems & Environmental Graphics
BANKS. As a young designer, I was teamed with a lead designer working on the development and implementation of exterior and interior signage systems for Connecticut Bank & Trust, Equitable, Connecticut National Bank, and Baltimore Federal Financial. We traveled to location, conducted site reviews, and under her creative direction, I produced comps and spec drawings.
EVENTS. Designed in-store posters for a Musicland / TDK Audio / Chevrolet co-branded promotion.
& CALL CENTERS. For Starz! Entertainment's Call Centers, I concepted and produced playful, dangling 3-D movie reels. Every day during a month-long promotion, Customer Sales Reps answered trivia questions about the 14 networks. Over-sized movie reels, complete with discarded film strips, branded the event. Print collateral included 3-D desk calendars and entry forms.
Additionally, for Syracuse University's Communications Design department, I proposed informational graphics that delineated Cumnock Hall's activity zones, while at the same time transforming its uninspiring faded-gray spaces into inspiring classrooms, community areas, and work studios for the school's visual designers.
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SCOPE OF WORK: Signage Systems | Informational Graphics | B2B + B2C Brand Extension | PERSONAL CONTRIBUTIONS: Site Reviews | Comps + Spec Drawings | Design + Production | CREATIVE TEAM: Various Designers | Fabrication Vendors | Installation Vendors | Stock Photography
Photos: Murtha, DeSola, Finsilver, Fiore staff, Musicland staff, Chris Grosse